We are a boutique New Zealand-based education consultancy agency specialising in student recruitment and education partnerships. We are currently seeking a highly motivated and bilingual Marketing Specialist to lead our business development initiatives targeting the oversea education and training market. 

This is a full time permanent position with guarantted minimum 30 working hours per week.

The main job responsibilities include but not limited to:

Market Research & Analysis

  1. Identify trends and demand in international education and travel sectors
  2. Analyze target demographics for student and  visa service
  3. Monitor competitor offerings and pricing strategies

Campaign Development

  1. Plan and execute marketing campaigns promoting overseas study programs, visa services, and short-term visit packages
  2. Develop promotional materials tailored to different regions and cultural audiences

Digital & Social Media Marketing

  1. Manage online presence across platforms (e.g., WeChat, Xiaohongshu, Facebook etc.)
  2. Create content that highlights visa success stories, study opportunities, and travel experiences
  3. Optimize SEO and SEM strategies to attract international clients

Client Engagement & Communication

  1. Coordinate webinars, info sessions, and Q&A events for prospective students and travelers
  2. Respond to inquiries and guide clients through the visa and study application process
  3. Build relationships with educational institutions and travel partners

Brand Strategy & Positioning

  1. Develop and maintain a consistent brand image for the agency
  2. Position the agency as a trusted expert in overseas education and immigration support

Collaboration & Coordination

  1. Work closely with visa consultants, education advisors, and legal teams
  2. Support cross-functional initiatives to improve client experience and service delivery

 

To be successful, you will need to

  1. Bachelor degree or above
  2. Minimum 2 years working experience could substitute the qualification requirement
  3. Team working
  4. Mandarine speaking is preferred
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