Marketing Specialist

Key Responsibilities

Ø  Develop and implement marketing strategies and campaigns to promote new and used vehicles, after‑sales services, repairs, maintenance, and dealership events.

Ø  Advise management and sales staff on advertising methods, pricing strategies, promotional activities, and digital marketing approaches to attract target customers.

Ø  Plan, coordinate, and oversee advertising and promotional activities across online platforms, social media, traditional media, and dealership events.

Ø  Analyze market trends, consumer behavior, and sales data to identify opportunities for growth and improvement.

Ø  Monitor and assess the effectiveness of marketing campaigns, making recommendations for adjustments to optimize sales and brand awareness.

Ø  Maintain the dealership’s website, social media platforms, and online listings, ensuring information is accurate, attractive, and aligned with brand standards.

Ø  Coordinate with suppliers, media agencies, and marketing service providers for campaign design, production, and delivery.

Ø  Prepare marketing reports, including campaign performance, customer feedback, and market trend analyses, to support management in making data‑driven marketing decisions.

Ø  Organize and support dealership events, promotions, and product launches, ensuring a seamless customer experience and strong brand exposure.

Requirements

Bachelor’s degree or higher in Marketing, Digital Media, Business, or related field.

Minimum 3 years of experience in a marketing role if you do not have relevant qualification, ideally within automotive, retail, or e-commerce sectors.

Strong understanding of digital analytics tools (e.g. Google Analytics, Meta Insights, CRM systems).

Creative thinker with excellent communication and project management skills.

Ability to work independently and collaborate across teams in a fast-paced, sales-driven environment.

Good attitude with great work effort.